E-Segments

A small software house. We build distinct products for digital commerce, the way JetBrains builds distinct IDEs.

Each segment is sharp, focused, and standalone. Six developer tools today; a block-builder engine and commerce products in development.

The roster
Manifesto · v0.1

Platforms become
operational
gravity wells.

The argument

They start as one good idea. Then they absorb adjacent problems. Then they grow dashboards. Then they grow integrations to absorb the workflows the dashboards displaced. Eventually they become slow, generic, and afraid of the original idea.

We build segments instead.

A segment is one tool with one job, sharpened to a point. Small surface, deep capability. Composable with everything else but dependent on nothing. The way Unix shipped tools. The way JetBrains ships IDEs.

Each E-Segments product is a deliberate refusal of platform thinking:

  • cobra-termrefuses the cloud-mediated terminal. SSH and workflows belong on your machine, not in someone else's session.
  • git-talonrefuses the wrapper pattern. Real git operations need a real git engine, not a UI on top of subprocess calls.
  • scorpion-dbrefuses the assumption that database clients should be neutral. Production deserves friction. DELETE without WHERE is not a feature.
  • raptor-stackrefuses the local/production split. The same stack should describe both.
  • mantis-colonyrefuses the orchestrator pattern. Agents should coordinate through their environment, the way real swarms do.
  • fang-kitrefuses the single-utility default. Developers run dozens of small tools every day. They deserve one inventory, not seventy installs.

We build publicly. We ship incrementally. We pick small problems and finish them.

Platforms collect features. Segments stay sharp.

What we build

Four areas of work. Sorted by what's shipping today.

02 / BlockBuilder Engine
In development

The substrate beneath the builders.

A framework-agnostic engine for building visual builders. Powers PageBuilder, EmailBuilder, and FormBuilder from one runtime. Available standalone for partners building their own block-based UIs.

03 / Commerce
In development

For merchants who outgrew packaged software.

Magento 2
Modules
Laravel
Commerce platform
04 / Builders
Three on one engine

The IntelliJ Platform model, applied to visual editors.

  • 01PageBuilder
  • 02EmailBuilder
  • 03FormBuilder

Built on the BlockBuilder Engine. Sold separately.

Founder

The independent engineer behind E-Segments.

Hady Fayed builds developer infrastructure, digital commerce systems, and AI-native workflows. Founder of E-Segments and the JungleMangal studio. Currently shipping six developer tools, the BlockBuilder Engine, Magento 2 modules, and a Laravel-based commerce platform. All in public, one segment at a time.

Riyadh-based. Working remote, wherever.

Built publicly · Shipped incrementally

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